(Even if you’re still getting clients)
Here’s the tough thing about growth…
It creeps up on you. It happens in your process, your pricing, in the depth of your customers and clients. And then, one day you realize…
Your brand didn’t come with you.
You’re still getting clients (yay you!). Business isn’t broken. But it feels off. And if you’re being honest… it feels like something is holding you back.
Here are 5 signs it’s not just in your head but instead maybe you’ve officially outgrown your brand:
1. You low key avoid your own website.
You’ve got an awesome offer but that homepage makes you cringe a little. Sometimes you send the link off with a disclaimer. Or worse… you don’t send it at all.
2. Your message keeps changing, like an improv night.
You’re smart. You can explain what you do. But every time, it sounds a little different. The words on your website don’t fully explain it any more. And you just keep free styling to find the right thing.
3. Your visuals feel like wearing someone else’s clothes.
Maybe the color palette feels too bold. Or the fonts are too masculine. Whatever it is, the vibe is just off. It doesn’t feel like you any more. And it’s hard to show up confidently in something that doesn’t fit.
4. You’re attracting the wrong people.
If you are constantly fielding inquiries for things you don’t offer or not longer want to do, your brand may be sending mixed signals.
5. You’ve evolved.
You’re doing deeper work. You’ve raised your prices. You’ve stepped into the brand you truly want to be but the visual and verbal identity is still stuck in “startup mode”. And it shows.
Outgrowing your brand isn’t bad. It’s a big milestone.
And something you should be proud of! It means you’ve grown and now your brand has some catching up to do.
We help business owner like you build brands that actually reflect who they are, what they offer and who they serve… now. Not three steps ago.