A few days ago, Cracker Barrel unvieled its newly redesigned logo... and fans are not loving it. Which is a bit ironic, considering one of the brand's core values is "people pleasing". Cracker Barrel has been a staple of Southern hospitality since...
Let’s get straight to it. If you’ve been throwing time, energy, and actual dollars into marketing and still feel like you're shouting into the void... it might not be your strategy. It might be your brand. Yes, we said it. And no, this isn’t about...
Growth. The golden word. Every founder wants it. Every marketing agency promises it. And every late night Goolge search is basically a variation of "How do I grow this thing before losing my mind (or my marriage)?" But there is one mistake we...
(Even if you're still getting clients) Here's the tough thing about growth... It creeps up on you. It happens in your process, your pricing, in the depth of your customers and clients. And then, one day you realize... Your brand didn't come with...
Let's talk about the elephant in the room... social media. Not because you're doing anything wrong, but because you've been sold a half truth dressed up in hashtags and filters. And it's costing you more than just your sanity. Social media is...
We know... a new logo is going to feel like a fresh start. It's pretty. It's new. It's exciting. It looks good on a mood board. After feeling stuck and uninspired... a brand refresh sounds like it could be the magic solution. But here's the...
The terms "marketing" and "branding" get tossed around like confetti at the super bowl. Often they are used interchangeably and if you've ever nodded along when someone is talking about it while wondering if anyone actually knows the difference......
